Blogging... Fake blogs

This is just stupid to me. If you fake a blog and pay someone to write about your company, people are going to find out. People find out and then they think that the company is just desperate for publicity and it looks really bad. I think that these days companies just see all these new concepts, and without really thinking about benefits and consequences, they jump into the trying these new outlets out. I think it is stupid. Just because there are new outlets does not mean that they will work for every company. It is the public relations department to realize what will be the most beneficial to the company and which ones are simply not a good idea. Blogging and pretending to be real people and telling everyone you are real person and really being a person that either works for the person or was hired to blog by the company is not a good idea. People are smart, and they will find out and it will do nothing but make the company look like liars. It just isn't a good idea and it is dishonest. Instead of making the company look good and giving it interesting publicity, it makes the company look bad and gives them negative publicity when and if people find out. Again, I just think companies are just jumping into these media outlets just because it is trendy and not because it is beneficial to the company and the company's image.