What does the Cosmopolitan Model have to do with PR?

I think the model is just something to get people to recognize how they feel about an issue, why they feel that way (though like the book says there probably is not any really good explanation) and then helps with thinking about why other people may feel differently. I really think that PR is about dealing with people, and truly understanding where people are coming from so that we can do our jobs correctly in this business. We have to understand our markets and our consumers so that we can keep them happy, or in the event that something is done wrong, we can understand the best way to fix the problem. It is very important to our jobs in the PR business. We have to be careful not to judge or offend, and we have to try and see others point of view, despite how we feel about the issue.